Media Kit

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Stronger together

For gyms, influencers, and partners who move with GYMRACE. Here you’ll find all the assets and guidelines you need to represent the race, the energy, and the community.

GYMRACE media kit
How we communicate
A group of athletes running
Tone of voice
Tone of voice
Tone of voice

Bold, energetic, and larger-than-life.

GYMRACE (always written with caps) speaks with the confidence and excitement of a true fitness spectacle — a mix of competition, challenge, and community. Our tone pushes people to give their all, without ever feeling unwelcoming. It’s motivational, authentic, and playfully intense. We celebrate the grind, the rush, and the fun — with a voice that’s powerful, visual, and unmistakably big in spirit.

The GYMRACE logo is a bold wordmark

Simple, strong, and direct: built to stand out in high-energy environments and competitive settings.

GYMRACE media kit
Group of athletes lifting green medicine balls inside a gym during a workout event.
Women athletes pushing weighted sleds in an indoor gym race competition with an audience watching.
People exercising with yellow medicine balls in a gym setting during a GymRace event.
Woman in white sports bra and red shorts pushing a heavy sled indoors during a fitness competition.
Man lifting a heavy medicine ball in a gym race event with others watching behind a barrier.
Women competing on rowing machines in an indoor gym race event with others standing and watching.
Young woman holding a GymRace medal with a smile in an indoor sports event setting.
Two athletes using resistance bands in front of a crowd at a fitness event with GymRace branding.

visuals

Images play a crucial role in our visual identity.

They capture the energy, scale, and atmosphere of GYMRACE — bringing the intensity, fun, and community spirit to life at a single glance.

GYMRACE media kit
Men lifting kettlebells overhead in a gym group fitness class under bright ceiling lights.
Man raising arms in celebration while others watch a fitness competition at GymRace event.
Smiling woman in white sports bra and pink pants raises arms in gym event with GYMRACE sign.
Sweaty woman in black athletic wear crouching on gym floor during intense workout event.
Athlete chalking hands from a bucket labeled 'Less Talk More Chalk' at a GymRace event.
A woman jumps on a track with a man watching and other athletes and trainer in the background at a GymRace event.
Person with blonde hair throwing yellow and black medicine balls against a gym wall.
Two women in workout outfits running in a gym; one holds a large black medicine ball.